Experimental Mind: enjoy your summer ☀
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Experimental Mind.
👋 Hi, in this week's Experimental Mind newsletter 8 articles to read and 38 job opportunities to explore.
I will put this newsletter on a summer holiday break until August 30th. If you like to follow my adventures in the next couple of weeks, subscribe here:
And now enjoy this weeks selected articles.
1. Experimentation platform selection is really, really hard 😓
I have been involved in many tool selection tracks and I can relate to this article by David Mannheim. Best tip: "Provide your challenges with context and allow the vendor to respond on how their platform specifically can help solve those challenges." Read the article
2. Tip: follow #experimentation on LinkedIn 👍
The best way for experimenters to improve their content feed on LinkedIn is to follow the hashtag #experimentation. It's really easy.
3. The pandemic changed how we spent our time ⏲️
Analysis based on the American Time Use survey, where every year thousands of people are asked to track every minute of a single day. Read the article
4. A/B Testing in Fast-Paced Environments 🚀
"Rigorous statistics are often at odds with the needs of modern, product-driven companies to move fast and ship fast." Read the article
5. The importance of centralising experiments 💡
Bhavik Patel explains why this is important and how his team at Gousto has solved it with a tool called Illuminate. Read the article
6. Do wee need more alchemy in experimentation? ⚗️
Yes says Haley Carpenter: "Consumer behavior is complex and that’s why you should be cautious of applying “best practices.” It’s why user research and experimentation are so crucial to understand consumer motivations and validate solutions." Solid experimentation gives you the security to try bold and daring things. Read the article
7. Marketing Measurement in a Cookieless Future 🍪
"The deprecation of the third-party cookie is a real opportunity to re-evaluate measurement and embrace a more rounded, strategic approach." Read the article
8. How to prioritize hypotheses for testing? 🎬
Jeff Gothelf explains this in a very short video (~6 mins). Watch the video
9. Interesting job opportunities 🔥
This week's featured jobs:
Experimentation Strategist at Speero, remote (global)
Insight Analyst – Experimentation at ASOS, London (UK)
Optimization Manager at Search Discovery, remote (USA)
Statistics Engineer at Eppo, remote (USA)
Software Engineer, ML Platform at Convoy, Seattle (USA)
Or check out the other 33 opportunities on the job board. Let me know if you have a job you would like to get featured here.
😀 Fun of the week
"We respect your privacy and persona data" — by Musketon
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And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin