Experimental Mind: Culture Awards, Job Board, Dark Patterns, Penalty Shootouts...
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Experimental Mind.
👋 Hi, I have launched a job board. Share your vacancies and I will feature them here in this newsletter. And I have 4 links for you: the winners of the experimentation culture awards, an interview with Ronny Kohavi, spotting dark patterns and some tips for taking penalty's. Enjoy!
1. Winners Experimentation Culture Awards 2021 🏆
Last Thursday I was thrilled to learn that ING (my employer) won one of the experimentation culture awards. It was a great show full of insights from the participants. You can still register to get the recording.
Congratulations to all winners:
Individual award: Aleksander Fabijan
Community award: Rommil Santiago
Team award: Bol.com
Rising Star award: The Royal Mint
Organization-Wide award: ING
2. Role of leaders in evangelizing an experimentation culture 🎧
Listen to this hour long interview with Ronny Kohavi where he talks about the role leaders play in evangelizing an experimentation culture. Listen here
3. Dark patterns are everywhere 🕶️
Can you spot the dark patterns in these examples? Take the quiz
4. What we know about penalty shootouts ⚽ 🥅
Geir Jordet wrote a great Twitter thread with everything we know from research about penalty shootouts. If you are playing for the England team, make sure to read this thread.
5. Interesting job opportunities 🔥
I am launching a job board, especially for people in experimentation, CRO and/or data analytics. Do you have a vacancy? Make sure to post it at the job board and I will highlight it here.
This week's featured jobs:
Sr. Product Manager Experimentation at Twitter, New York
Sr. Data Engineer Experimentation at Zillow, USA (remote)
Product Owner Digital Analytics at ING, Brussels
😀 Fun of the week
Jonathan Schwabish created an Excel version of Lego's World Map.

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I try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin
ps. You might have noticed that the name of this newsletter has changed to Experimental Mind (was Behavioral Insights). That's correct: I think this new name better reflects what I share and for who: people with an experimental mind.