Behavioral Insights: no transformation without experimentation
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Behavioral Insights.
👋 Hi, I writing this after watching the (for me) disappointing football game The Netherlands vs. Czech Republic. The Czechs won the EURO 2020 game with 2-0. ⚽
Now it's back to business. In this week's newsletter I have selected 6 articles and the most interesting job vacancies. Enjoy!
1. No Transformation without experimentation 🧪
"Each small experiment that you run fills in the gaps of your knowledge about your audience, your organization and the market at large, letting you transform your services and products even further. This isn’t just incrementalism, this is how you innovate.", according to Brian Bell, CEO of Split. Read the article
2. A history of personalization at Netflix 🏺
Nice overview of 20 years of the personalization efforts at Netflix. Read the article
3. How Hulu scaled experimentation 📈
"Experimentation has been part of Hulu’s DNA since the start, but it’s only recently that decentralization has enabled product managers and marketers to truly scale the practice. Over the past year, we’ve evolved A/B experimentation into a habit, helping our decision-making become more scientific and objective while delivering significant business results." Read the article
4. ways a Behavioral Scientist can help Product Managers 📐
Kristen Berman lists four ways:
Ideation for new product development
Research to understand customer needs and assess likelihood to succeed
Design. How does the new solution actually look and work?
Launch and learn. Measuring impact and assessing ‘what next’
Read the article
5. Does experimentation encourage innovation through validation? ✔️
Another great article by David Mannheim. Read the article
6. A/B tests for Lyft hardware 🚲
Lyft is expanding A/B testing to validating hardware changes. Read the article
⭐ Jobs of the week
Sr. Product Manager at Twitter (USA)
Sr. Data Scientist (Experimentation Platform) at Microsoft (USA)
Lead Data Product Manager, Experimentation & Product Instrumentation at DocuSign (USA)
Specialist Digital Experimentation & Validation at Footlocker (NL)
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And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin