Behavioral Insights: Experimentation Culture Awards finalists
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Behavioral Insights.
👋 Hi, in this week's Behavioral Insights newsletter another round-up of what has been happening in the experimentation space: the finalists of the experimentation culture awards are known, some interesting reads, and I might have found your next job. Enjoy!
1. Experimentation Culture Awards finalists 🏆
The jury has decided who the finalist are. I am very proud that ING (my employer) has been named finalist for the organization-wide award. See all finalists
2. Experimenting in a distributed ecosystem at bol.com 🛒
One of the finalists for the team award is the experimentation team at bol.com. Fabio Ricchiuti (engineer on the team) explains how bol.com tackles some challenges they face. Watch his talk (25 mins)
3. Interview with Ben Labay 🎙️
I recently spoke to Ben Labay, host of the Testing Insights show. He fired some thought provoking questions around experimentation, and I did my best to answer them. Watch it (12 mins)
4. Does experimentation inhibit or encourage innovation? 🧯🔥
David Mannheim claims it can do both. Read the article
5. Apple enables A/B testing in the app store 🍏
App developers will be able to create multiple custom product pages to showcase different features of their app for different users. That means testing with different screenshots, videos, and even different app icons. Read more
6. Microsoft's ExP blog turned 1 year 🕯️
One year ago the ExP blog was released. And since then 12 articles were published. Go to the blog
7. You should pause your paid search campaign ⏸️
To measure the incremental effect of your paid search spend. Read the article
8. Discussion: linking A/B testing results to revenue 🔗
Kameleoon recently organised a discussion in this specific topic. Read the main points
9. Outdated beliefs about software
Jan Bosch published 10 outdated beliefs about software, including "8. A/B testing is only for online systems". As Bosch says: "In the age of connected systems and DevOps, it’s of course entirely feasible to run A/B tests in embedded systems as well." Read them all
Is this your next job? 🚀
Head of Product Amplitude Experiment at Amplitude (San Francisco, USA)
Sr. Product Analyst - Experimentation at Takeaway.com (Amsterdam, NL)
Sr. Data Engineer - Experimentation Platform at Spotify (remote EMEA)
😀 Fun of the week
Marketoonist on the next big thing in marketing. You've probably read it in this newsletter 😊
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And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin