Behavioral Insights: analytics is a mess
Hi there! You're receiving this email because you signed up to Behavioral Insights, a weekly newsletter by Kevin Anderson at the intersection of experimentation, analytics and behavioral science. Thank you for being here.
Behavioral Insights.
👋 Hi, life is starting to look good. The weather finally improved here in the Netherlands. And my first vaccination is coming soon. I can't wait.
in this week's Behavioral Insights newsletter 2 things to read, 1 event tip and some mobile menu fun. 👇
1. Analytics is a mess 🗑️
Essay by Benn Stancil where he stated that data is not objective. Lots of human decisions play a role here. "Our job as analysts isn’t to do the math right so that we can figure out which answer is in the back of the book; it’s to determine which version, out of a subjective set of options, helps us best run a business." Read the essay
2. Experimental Approaches to Strategy and Innovation 🧪
Sourobh Ghosh from Harvard Business School recently finished his dissertation on the role of experimentation in strategy and innovation. Read the research
3. Culture of Experimentation Awards: July 8th 📅
The deadline to submit a case and get a chance to win an award is past. But you can still register for a free ticket for the show on July 8th. Reserve your spot
😀 Fun of the week 🍓
How does your mobile menu looks like?
As always, if you're enjoying this newsletter, I'd love it if you shared it with a friend or two. You can send them here to sign up.
I try to make it one of the best emails you get each week, and I hope you're enjoying it.
And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.
Until next week, keep experimenting.
— Kevin