Behavioral Insights: Quality, Decision-Driven, ITP, Starline, MeasureCamp...

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Behavioral Insights.

👋 Hi, this week's Behavioral Insights newsletter is a bit later and shorter, as I was enjoying a long weekend. Here are the articles I found valuable to share:

1. Quality is the main KPI ✔️
... for the internal experimentation team of Booking.com. Christophe Perrin explains why they don't use KPI's like number of experiments or satisfaction. Read the article

2. Decision-Driven vs Data-Driven 📊
The difference might be subtle, but it is better to be Decision-Driven. Read the article

3. Impact of ITP on tracking experiments 🔒
It is important to understand what the impact is of ITP (Intelligent Tracking Prevention) restrictions on collected experiment data. Kelly Wortham and Corry Underwood from Search Discovery discuss the implications. Read the article

4. From scratch 🏗️
Anna Pershukova tackles 4 common challenges when people wan to build a system for experimentation from scratch. Read the article

5. Project Starline 📺
Google shared some demo footage of this new project. "Imagine looking through a sort of magic window, and through that window, you see another person, life-size and in three dimensions. You can talk naturally, gesture and make eye contact." You have to see it

6. Event: MeasureCamp Europe 💬
Today is your last chance to get a ticket for MeasureCamp Europe. Be quick, they will be gone soon. More info on tickets

😀 Fun of the week
Did you really read the Terms & Conditions? Play this fun little game. [h/t Simon]

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Until next week, keep experimenting.
— Kevin