Behavioral Insights: should experiments always be about money?

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Behavioral Insights.

👋 Hi, I am writing today's newsletter from Ameland, one of the Dutch Wadden Islands in the north of the Netherlands. It's my first time here and it's beautiful.

I was planning to keep the newsletter short, but there were to many interesting things to read. I have selected 9 articles for you. Enjoy 👇
 

1. Should experimentation always be about financial gain? 🤑
David Mannheim makes the case that it should NOT.

2. UX research vs experimentation ⚔️
Lukas Vermeer and Molly Stevens make the case that these two disciplines can and should partner up to provide deeper and more meaningful insights and better customer experiences. Read the article

3. More trustworthy A/B analysis 📈
Latest post from the Microsoft Experimentation platform blog: it's about less data sampling and more data reducing. Read the article

4. Ronny Kohavi shares his latest views on experimentation 💭
You can find the slides of presentation he gave at the Amazon Alexa lab fishbowl.

5. When A/B tests are not possible 🧪
Simon Grest, Data Scientist at Albert Heijn, explains different approaches to understand the impact of interventions in the physical world, when traditional A/B tests are not possible. Read the article

6. Improving data quality at AirBnB 📈
How Airbnb achieved metric consistency at scale. Read the article

7. Understand the statistics behind A/B testing 💡
Eva He explains them in an intuititve way. Read the article

8. Impact of tracking opt-in rate after iOS 14.5 release 📉
Flurry shares some first data points: worldwide opt-in rate is a mere 12%. Even lower in the USA. On ATTprompts.com you can find examples of the copy companies are using to persuade people to allow tracking.

9. ING & Irrational Labs 🤝
ING (the company I work for) and Dan Ariely's Irrational Labs are forming a partnership. I haven't been involved in setting this up, but do look forward to the projects that will come out of this. Read the article

🤔 Final thought of the week is from Seth Godin; How will you know?

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I try to make it one of the best emails you get each week, and I hope you're enjoying it.

And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.

Until next week, keep experimenting.
— Kevin