Behavioral Insights: self-applied behavioral science

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Behavioral Insights.

👋 Hi, in this week's Behavioral Insights newsletter with 7 articles, including some interesting events.

1. Building a server-side experimentation tool 🛠️
Ruben de Boer describes the ten features you will need. Read the article

2. Shifting attention to accuracy can reduce misinformation online ❌
Article from Nature presenting experiments that provide evidence for scalable attention-based interventions that social media platforms could easily implement to counter misinformation online. Read the article

3. Self-applied behavioral science 🦜
I recently came across the Money on the Mind blog from Merle van de Akker. Here she publishes interviews with people from the field of behavioral science. I especially liked the interview with David Perrott on self-applied behavioral science.

4. Experimentation is a must have for innovation 💂
Another article from my colleague, Ben van Stee. Read the article

5. Spotify’s new experimentation coordination strategy 🆕
Mårten Schultzberg, a Senior Data Scientist at Spotify, will present insights from Spotify's experimentation platform and about how they coordinate experiments. Register for the session

6. Experimentation session on Clubhouse 📻
Chad Sanderson mentioned on LinkedIn that he will organise a discussion on product experimentation on Clubhouse. View the event
Read the article

7. Amazon's latest experiment: a hair salon 💇
This high-tech hair salon in London will have an augmented-reality mirror showing clients different colors and styles before treatments. Read the article

😀 Fun of the week: Email Debt Forgiveness Day 📧
If there’s an email response you’ve wanted to send but been too anxious to send, you can send it on April 30th: Email Debt Forgiveness Day.

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I try to make it one of the best emails you get each week, and I hope you're enjoying it.

And should you come across anything interesting this week, send it my way! I love finding new things to read through members of this newsletter.

Until next week, keep experimenting.
— Kevin