Behavioral Insights: evidence-driven teams & pivot triggers

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Behavioral Insights.

👋 Hi, nine interesting reads in this week's Behavioral Insights + some Easter fun.

1. Metrics maturity for evidence-driven teams 🏭
How to get your team from a feature factory to an evidence-driven team. Read the article

2. Pivot Triggers ⚔️
We have all been part of zombie initiatives, projects that seem to keep going, even when everyone knows it is not going to work. Tom Kerwin introduces the concept of pivot triggers. It can help you "dodge sunk cost bias and kill those zombie initiatives". Watch Tom explaining the concept or read more about it

3. Constraints are the hidden source of innovation 📦
Jeff Gothelf: "Constraints provide focus and direction. They force tough prioritization decisions and push the team to be entrepreneurial — to use whatever is available to them to get the job done as best they can." Read the article

4. How to create a measurement framework 📐
Phillip Law runs you through the end-to-end process of creating a set of KPI's along with several worked through examples. Read the article

5. Facebook's data leak 🏴‍☠️
Personal data of 533 million Facebook users got leaked. Even Mark Zuckerberg's info was in there. Check if your info is in it.

6. The new 'must-have role: Chief Behavioral Officer 🧠
Businesses and governments recognize the importance of understanding behavior. And that they need a CBO. Read the article

7. Demystifying Multivariate Testing ⛅
Merritt Aho gives a good introduction to multivariate testing (MVT). Read the article

8. 82 people from the A/B testing community 🌍
Kameleoon listed the top influencers in A/B testing, based on recent publications and conference speaking engagements. Let me know if you're on the list

9. A love affair with experiments 📜
Bhavik Patel wrote a poem about A/B testing Read the poem

😀 Fun of the week 🥚
Colored wrappers for chocolate eggs are one big deception. Some people are petitioning for a universal color legend for wrappers. (h/t Sanne)

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Until next week, keep experimenting.
— Kevin