Behavioral Insights: each product change is an experiment

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Behavioral Insights.

👋 Hi, welcome to this week's Behavioral Insights where I have selected 7 articles for you:

1. Podcast interview with Lukas Vermeer 🎧
Lukas talks about experimentation at Booking.com: "any time you change the product, it is an experiment. And so the choice is not whether you run an experiment. The choice is if you will run a controlled experiment". Really enjoyed this interview: Listen to it here

2. Scaling experimentation 📈
Gareth Holder offers "a potential approach to scaling experimentation for companies and organizations who are either considering beginning their journey, or those who ... are struggling making the next step". Read the article

3. The Wall Street Journal is taking experimentation serious 🔨
"To date, we’ve run many experiments 'on the side' with vendors and partners, which helped us prove the value of this approach. Now, we’re integrating the 'test and learn' mentality within our product development teams and empowering them to run more tests on their own." They are looking for 13 new hires to staff their experimentation team. Read about it here

4. Data analytics at Gousto 💯
Gousto's data team shares the highs and lows of their work in 2020. Read the article

5. Healthy goal setting 🎯
Some people think that "without goals, no one will do anything". John Cutler gives advice on how to create an environment where you can set healthy goals. Read the article

6. Fieldlab experiment to see if festivals can be held 🕺
Yesterday 1.500 people could visit a dance event in the Netherlands. Of course, only after showing a negative corona test and opting in to this social experiment to learn if and how we can start opening up again. The BBC went there to have a look.

7. The future of work after COVID-19 📝
McKinsey examines the postpandemic economy. Read the report

😀 Fun of the week: change blindness 🕶️
Can you spot the items that are a little out of place in this short clip?

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Until next week, keep experimenting.
— Kevin