Behavioral Insights: what gets measured gets managed

Behavioral Insights.

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👋 Hi, welcome to this week's Behavioral Insights. I have selected the following articles for you:

1. What gets measured gets managed 📏
Apparently, Peter Drucker never said this. In this article Anne-Laure Le Cunff explains why measurement myopia can hurt your business because it can lead to unintended consequences, ignoring human factors of performance, and distorting incentives. Read the article

2. Experimentation program benchmark report 2021 📝
Speero surveyed 200+ brand-side experimenters on how their businesses were performing in the key areas needed to run an effective testing program. Get the report

3. Presentation: agile & experimentation at Sky 🎬
In this 25 minute talk, Simon Elsworth shares how Sky approached their agile transformation and how experimentation plays into that. See the presentation

4. Spotify’s new experimentation coordination strategy 🗑️
This article explains how Spotify will coordinate experiments from now on: 'bucket reuse'. Read the article

5. A day in the life 📆
... of an experimentation and causal inference Scientist at Netflix. Read the article

6. Data-driven UX designer 🖌️
The UX designer also needs to be able to work with quantitative data: ".. if cross-functional partners are using metrics and KPIs to assess performance and impact, it is hard for designers to compete on the same level when they focus mostly on stories and empathy with no solid data-driven approaches." Read the article

7. The analytics stack 🏭
A good analytics stack has multiple layers: where data comes from, where it goes, how it moves around, how it gets ready and used. Read the article

8. Excel never dies ⚰️
Excel may be the most influential software ever built. And it will probably never go away. Read the article

😀 Fun of the week ✍️
How to fool machine vision AI? "Researchers from machine learning lab OpenAI have discovered that their state-of-the-art computer vision system can be deceived by tools no more sophisticated than a pen and a pad. As illustrated in the image above, simply writing down the name of an object and sticking it on another can be enough to trick the software into misidentifying what it sees."

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Until next week, keep experimenting.
— Kevin