Behavioral Insights: Data Driven Companies, Ban Targeted Ads, Free Events, Beating Scammers...
Behavioral Insights.
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👋 Hi all, here is a new Behavioral Insights. In this week's newsletter articles on becoming a data driven company, banning targeted ads, two free events, one vacancy and some useful fun.
1. Why is it so hard to become a data-driven company? 📇
Culture is the biggest barrier ... according to a survey amongst Fortune 1000 senior executives. The article also offers three solutions: 1) focus on high-impact use cases, 2) reexamine how data is managed from capture and production through its consumption and utilization, and 3) have patience, transformation is a long-term process. Read the article
2. A complete ban on targeted advertising? ✋
That is what the EU Data Protection Supervisor (EDPS), suggests: "a phase-out leading to a prohibition of targeted advertising on the basis of pervasive tracking" Read the article
3. Event 19 Feb: Experimental Insights from Behavioral Economics on Covid-19 💡
Friday morning is the second part of this online event, organized by the London School of Economics and Johns Hopkins University. with a talk from Kate Milkman on 'Can behaviorally-informed messages help encourage vaccination?'. Registration is free.
4. Event 25 Feb: CRO is dead. 💀 Long live CRO! 🚀
insights from experienced industry leaders like Peep Laja, Ben Labay and André Morys about the future of CRO and customer experience optimization. Registration is free.
5. Facebook is looking for a PM Adaptive Experimentation 🏢
"The mission of the team is to push the boundaries of research in decision making under uncertainty, with application to emerging areas for AI research, such as hardware design, infrastructure optimization, and causal inference." Read the job description
😉 Fun link of the week 📧
Boris Veldhuijzen van Zanten created a fake company to play around with spammers. The idea is that every minute these scammers/spammers spend wasting time on this, they won’t spend on scamming more people. You can try it too!
Until next week, keep experimenting.
— Kevin