Behavioral Insights: Big tech is testing you 🧪

Behavioral Insights.

👋 Hey!

Welcome to week 10. In this week's newsletter I have included 4 articles.

1. Big tech is testing you 🧪
Hannah Fry wrote an article for The New Yorker on the power of experiments. But she also emphasizes the potential downside of companies testing things without us knowing what they have learned: 

"... experiments have become ubiquitous. They’re the ultimate fact-finder, overriding the need to rely on intuition. But, for some, their popularity is also a cause for concern, because they aren’t always used to nudge our behavior toward the greater good. They’re also helping organizations to manipulate us in ways that might not be in our interests." 

Read the article

2. Frequentist vs Bayesian
Georgi Georgiev is probably the best person to explain the differences between these two methods. Read the article

3. Paper: the Effects of Hierarchy in Business Experimentation
Based on a sample of 6.375 experiments from the Optimizely platform, professor Stefan Thomke looked at the effect of senior management involvement on experiments results. Read the paper (pdf).

4. Some MVP and Experiment Tips
John Cutler gives some tips for teams that want to run better experiments. Read the article

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*🇳🇱 5. Nationale AI cursus
1% van de Nederlandse bevolking moet deze cursus over Kunstmatige Intelligentie volgen. Lees meer. *|END:INTERESTED|*

Have a great week!
— Kevin

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