Behavioral Insights: “we know everything about our users” 🤔
Behavioral Insights.
👋 Hi all!
This week's Behavioral Insights on: not doing exploratory research, blocking the blockers, heatmaps and much more. Read on.
1. “We already know everything there is to know about our users” 🤔
And other popular excuses for not doing exploratory research and how to overcome them. Read the article
2. IKEA's CEO: ‘test everything you can dream of’
IKEA is embracing experimentation. Read the interview with the CEO
3. Browser Tracking Protections
Simo Ahava presented at the SuperWeek 2020 conference his latest ideas on how to deal with browser tracking protections. See the slides
4. Block the blocker
Academic paper studying the effects of anti ad-blocking. "Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user experience online. Acceptable Ads program and Anti Ad-blockers are primary elements emerging in recent years that combat ad-blockers." Read the paper (pdf)
5. Consent Rate Optimization
... a new discipline in website optimization? Read the article
6. Three branches of standardized UX measurement
The deep roots of questionnaire development date back over 100 years. Using an evolutionary analogy, we can place UX questionnaires on three branches, starting in the 1970s. Read the article
7. History & adoption of heatmaps
"The benefit that every heatmap user enjoys, ... is the simplification of complex numerical data through visualization that can be gauged at a glance." Read the article
8. Google Maps Hacks
"99 second hand smartphones are transported in a handcart to generate virtual traffic jam in Google Maps.Through this activity, it is possible to turn a green street red which has an impact in the physical world by navigating cars on another route to avoid being stuck in traffic." Read the article
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*🇳🇱 9. iDEAL-betalingen: 82% via mobiele app
Een jaar eerder was dat nog 70%. Lees het artikel
🇳🇱 10. Valkuilen als je aan het experimenteren bent
Lotte Cornelissen van Online Dialogue over de valkuilen en hoe je ze voorkomt. Lees het artikel
Job opportunities in The Netherlands:
Booking.com: Group Product Manager - Experimentation
Ahold: Lead e-Commerce Analytics
Marktplaats: Data analyst, insights & experimentation*|END:INTERESTED|*
Q U O T E
"Test everything you can dream of"
— Jesper Brodin, CEO IKEA
Have a great week!
— Kevin