Behavioral Insights: stop hiring data scientists ✋
Behavioral Insights.
👋 Hey friends!
A new week, a new Behavioral Insights. With 7 articles on hiring, datasets, future of behavioral science and much more. Read on.
1. Stop Hiring Data Scientists ✋
"We are hiring armies of Data Scientists when what we need are armies of analysts and engineers ... Many times, an analyst with strong knowledge of the business can deliver far more insights than a Data Scientist who is new to the business." Read the article.
2. Search in 25 million datasets
Google's Dataset Search has indexed almost 25 million datasets, giving you a single place to search for datasets and find links to where the data is. ... now Dataset Search is officially out of beta. Check it out.
3. Imagining the next decade of Behavioral Science
120 behavioral scientists from around the world shared their hopes, fears, predictions and warnings, open questions and big ideas on the next big things in Behavioral Science. Read the article.
4. Shipping flat treatments in A/B tests
Ronny Kohavi shared a draft document on why so many A/B tests without positive results are being shipped. "I believe a good data-driven culture that cares about the long-term should avoid shipping such treatments and make them rare exceptions." Read the document.
5. The cost of not A/B testing
Georgi Georgiev: "A/B testing is all about risk management and data-driven decisions. Shifting the focus from producing ‘wins’ to managing the business risk associated with certain decisions and estimating the potential effect of certain actions will shift the way A/B testing is viewed and implemented within your organization. And this will be all for the better." Read the article.
6. How tracking & cookies changed in 2019
... and what it means for your testing in 2020. Good overview from Convert.com of the anti-tracking and tracking prevention changes that happened in 2019, what it means for marketers and testers and how Convert dealt with them. Read the article.
7. Marketoonist on 'customer satisfaction metrics'
Tom Fishburne: "Ironically, this most popular mechanism for gauging customer experience can itself lead to some pretty annoying customer experiences."
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*Job opportunities in The Netherlands:
Group Product Manager - Experimentation at Booking.com (Amsterdam)
Chapter Lead CRO & Analytics at VodafoneZiggo (Utrecht)
Data Analist Conversational at bol.com (Utrecht)
Data analyst, insights & experimentation at Marktplaats (Amsterdam)
Head of Growth at Homerun (Amsterdam)*|END:INTERESTED|*
Q U O T E
"All life is an experiment. The more experiments you make the better"
— Ralph Waldo Emerson
Have a great week!
— Kevin