Behavioral Insights: data project checklist ✔️
Behavioral Insights.
👋 Hi all!
In this Behavioral Insights articles on questions to ask during data projects, Google's AI research, samples sizes, dark patterns, and more. Enjoy.
1. Data project checklist ✔️
Jeremy Howard shares his questions to ask clients before starting and during a data project. He starts with understanding the organization. Read the article.
2. Google Research on AI in 2019
"The goal of Google Research is to work on long-term, ambitious problems, with an emphasis on solving ones that will dramatically help people throughout their daily lives." In this article, the team explains what they have achieved in 2019 and what the plans are for 2020. Read the article.
3. The Concept of Expected Value of Information
Ronny Kohavi explains this concept and applies it to experimentation. Read the article.
4. Optimizing sample sizes in A/B testing
Chris Said wrote a three-part blog post where he "presents a new way of determining optimal sample sizes that completely abandons the notion of statistical significance".
5. Shining a Light on Dark Patterns
Wilte Zijlstra wrote a summary of the paper: "Our bottom line is that dark patterns are strikingly effective in getting consumers to do what they would not do when confronted with more neutral user interfaces". Read the blogpost / read the paper.
6. Experiment Nation
Rommil Santiago runs a website called 'Experiment Nation'. He regularly publishes interviews with people about experimentation. The most interesting ones are with Chad Sanderson, Jonas Alves and Jakub Linowski.
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*7. 'Klik hier om mijn column over subtiele manipulatie te lezen'
Jesse Frederik van De Corresptext over het effect van nudgen. "Als je echt iets wilt bereiken, dan heb je zwaarder geschut nodig". Lees het artikel. [dank voor het delen, Jan-Willem]
Job opportunities in The Netherlands:
Manager Insights & Analytics at PostNL (Den Haag)
Data analyst, insights & experimentation at Marktplaats (Amsterdam)
Head of Global CRM at Catawiki (Amsterdam)
Product Analyst - Driver Growth at Uber (Amsterdam)
CRM marketer at VanMoof (Amsterdam)*|END:INTERESTED|*
Have a great week!
— Kevin