Behavioral Insights: how to ask a good data question ❓

Behavioral Insights.

👋 Hey friends!

I hope you had a great start in 2020. Here are the articles that I have been reading last week and found interesting.

1. How to ask a good data question?
Caitlin Hudon is writing an internal "how to ask a good data question" guide for both technical and non-technical stakeholders. She turned to Twitter for help. Read the thread.

2. Top jobs for the next decade
Behavioral Scientist and Data Analyst ... according to this article from Bloomberg. Read the article.

3. Basecamp removed all trackers from their website
"The internet needs to know less about us, not more. Just because it’s possible to track someone doesn’t mean we should." Read the article.

4. CRO Soft Skills
A blogpost from Elise Maile on the most useful soft skills to be a successful Conversion Rate Optimisation specialist: listening, communicating, organized, flexibility, curious and integrity. Read the article.

5. Podcast tip
From the Effective Experiments podcast: "The Past, Present & Future Of CRO going into the next decade". Manuel da Costa, Valerie Kroll and Tim Stewart talk about how CRO has evolved from 2010 and what it will evolve into in the next decade. Listen here.

6. Teach kids about AI by playing a bingo game
This game, designed at MIT and tested by kids ages 9 through 14, builds off research that shows how exposing kids to technology fosters their interest in learning science and technology. Read the article.

7. Life in 2030
Frank Chen from venture capital firm Andreessen Horowitz shared his view on 2030: "My day job is to think about the future, so I’ve been thinking a lot about what life will look like in the 2030s. What do we need to build? What social acceptance do we need? What business models do we need?" Watch the presentation or read the written version.

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*PS. Over toekomstvisies gesproken: In dit filmpje uit 2006 schetste de Nederlandse Spoorwegen hun toekomstbeeld van 2020. 

PPS. Wil je kans maken op een DDMA Customer Data Award? Cases inzenden kan tot woensdag 22 januari.*|END:INTERESTED|*

Have a great week!
— Kevin