Behavioral Insights: long-running A/B tests

Behavioral Insights.

This week's articles are about choice architecture, bias & causality and long-running A/B tests:
 

1. Principles regarding choice architecture financial products 
The Dutch Authority for Financial Markets (AFM) has developed principles to clarify its expectations regarding the design of the choice architecture created by financial services companies. It is now actively looking for feedback from companies. Read the article (pdf)

2. Bias and causality techniques
The 10 Bias and Causality Techniques of that Everyone Needs to Master - Bias, Causality, Design of Experiments and Simpson’s Paradox applied to Data Science and Machine Learning.

3. Long-running A/B tests
What Can You Learn From Running an A/B Test for 2 Years? - Has it been a waste of time or can you actually learn something from this experiment?

4. Example bol.com A/B test
GoodUI found an A/B test on the bol.com website. What can you learn from it? Read the article.

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*Job opportunities:

• Customer Journey Expert Digital Analytics at ING (Amsterdam)

• Head of Insights at Wehkamp (Zwolle)*|END:INTERESTED|*

 
Have a great week!
— Kevin