Behavioral Insights: history of controlled experiments

Behavioral Insights.

This weeks articles are about the history of controlled experiments, the sample ratio mismatch test and The Economist data-journalism initiative, Graphic detail:

1. History of controlled experiments
Ron Kohavi is working on a book 'Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing' (ready for pre-order). The chapter on the history of controlled experiments will not be part of the book, but it is available online. And it gives a good overview of the developments around experimental design. Read the article

2. Does Your A/B Test Pass the Sample Ratio Mismatch Check?
Another great article by Georgi Georgiev about what it is and how to test for it. Read the article

3. A year in Graphic detail
An analysis of The Economist data-journalism team’s first year in print. Read the article

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Have a great week!
— Kevin