Behavioral Insights: the psychological trap in data analytics

Behavioral Insights.

The next few weeks, I will be taking a break from writing this newsletter. But first, let's have a look at these interesting articles:

1. The psychological trap in data analytics
A good Data Analysts knows this: complex datasets practically beg you to find false meaning in them. "The mind finds meaning where it doesn’t exist, so they stay humble and avoid jumping to conclusions". Read the article.

2. A/B test simulator
This is Tim Wilson's latest side project: an A/B test simulator designed to give analysts and marketers better intuition about the underlying mechanics of testing. He also has a 15-minute video that walks you through the key learning objectives for the tool. [h/t Sanne]

3. Thinking of a career in Data Science?
Emily Robinson and Jacqueline Nolis are writing a book on this topic. And you can follow their journey and already read the first chapters.

4. Or just want to learn Python?
Then start with the book: Think Python. It is an introduction to Python programming for beginners. You can download it for free or buy it at Amazon*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|* / bol.com*|END:INTERESTED|*.

5. Doodles by an analyst
I find some of these cartoons very funny:

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*Job opportunities:

• Audience Insights Analyst at Wikimedia Foundation - remote

• Senior Data Scientist Growth at eBay - Amsterdam

• Online Data Analyst at T-Mobile - The Hague

• Sr. Marketing Data Analyst at ING - Amsterdam *|END:INTERESTED|*

 
Have a great summer and see you in September!
— Kevin