Behavioral Insights: help prevent online deception of consumers
Behavioral Insights.
Thanks to everyone who already shared their feedback. In case you missed it: I am curious what you think of this newsletter and what I can improve. Share your thoughts via this very short survey. It helps me to make this newsletter better.
Here's last week's roundup of interesting articles:
1. Help prevent online deception of consumers
The Dutch Authority for Consumers & Markets (ACM) is calling behavioral and online marketing experts (this might be you) to help answer questions on good and bad persuasive strategies. This information will be used in the drafting of the ‘guidelines regarding online choice architectures’. Ready for publication late 2019. These are the questions (pdf).
2. Predict the data before you see it
'They Draw It' is a tool to help you create engaging, interactive graphics. These line graphs encourage readers to reflect on their own beliefs by predicting the data before seeing it. You might have seen The New York Times using this technique. Now you can do it yourself with any publicly available dataset.
3. Global Skills Index
Earlier this year, Coursera released their research into the most important skills. And as you might expect, data science skills are in demand. Read report (pdf).
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*4. CRO.CAFE Unconference
Tuesday 30 July, Guido Jansen organizes an interesting event. Entrance is free, but you do need to sign up first.*|END:INTERESTED|*
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*Job opportunities:
Analytics Strategy Manager at Mixpanel
Web Analyst at Albelli
Director Market Research at Booking.com
Assistant Professor in Deep Learning at Tilburg University
Sr. Marketing Data Analyst at ING*|END:INTERESTED|*
See you next week!
— Kevin