Behavioral Insights: why experimentation programs fail
Behavioral Insights.
Here is last week's roundup of interesting articles related to analytics and experimentation:
1. Honesty around the globe
In this fascinating study, the researches looked at return rates of 17.000 lost wallets in 40 countries around the globe. It is best to lose your wallet in Switzerland, Norway or The Netherlands. And to my surprise, if it contains money, the average return rate is higher. [read more]
2. Why experimentation programs fail
The authors asked some world leaders in digital experimentation for indicators of failing experimentation programs. [read more]
3. Open sourced data skills course
The New York Times teaches its reporters data skills. They have now open-sourced the course. [read more]
4. Garbage in, carnage out
An example of bad data leading to bad outcomes. [read more]
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Have a great week!
— Kevin