Behavioral Insights: the impact of online personalisation
Behavioral Insights.
Last week, I had a couple of days off and therefore I had some extra time to read. Here is what I found interesting:
1. Mary Meeker’s Internet Trends 2019
This is a yearly tradition: Mary Meeker presenting her state of the internet' report. It underlines the most important statistics and technology trends on the internet. [read report / see presentation]
2. Measuring the Impact of Online Personalisation
The authors of this paper take perspectives from different areas and propose a research roadmap for future research. [read more]
3. Checklists for trustworthy analysis of experiments
Another interesting paper on the value of checklists in setting up and analyzing results from online controlled experiments. [read more]
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*Job opportunities:
Experimentation Analytics Lead at Vanguard
Data & Games Analyst at CoolGames
Data Scientist at ING*|END:INTERESTED|*
Have a great week!
— Kevin