Behavioral Insights: how data literate are you?

Behavioral Insights.

Here are the things that are worth sharing with you:

1. How data literate are you?
Get your personalized data literacy assessment and customized training recommendations via Databilities. [get your free assessment]

2. The A/B effect
A fascinating academic paper which describes the 'A/B effect'. "People frequently rate A/B tests designed to establish the comparative effectiveness of two policies or treatments as inappropriate even when universally implementing either A or B, untested, is seen as appropriate."

In other words, simply implementing a change often gets less objection than rigorously testing the impact with a controlled experiment. [read the paper]

3. Marketoonist on one-to-one personalisation
"we are ... continually figuring out the line between cool and creepy."

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*4. Job opportunities:

• Data Scientist at Nike

• Sr Data Analyst Marketing at Uber

• Data Scientist Insights at Booking.com

• Customer Journey Analyst Personalisatie at Coolblue

• Business Intelligence Analyst at ING*|END:INTERESTED|*

 
Have a great week!
— Kevin