Behavioral Insights: by default, ship nothing
Behavioral Insights.
Here are 3 interesting reads + 2 podcast tips for you.
1. Book: Trustworthy Online Controlled Experiments
Ronny Kohavi is working on a book (together with Diane Tang and Ya Xu). A draft of (part of) the first chapter is released for feedback. [read more]
2. podcast tips 🎧
Add these to your to-listen-list:
The Future Of Decision-Making (a16z podcast)
Jeff Gothelf on Sense and Respond (Boss Level podcast)
3. By default, ship nothing
John Cutler: "There’s so much focus on keeping teams busy that we tend to work on the “highest priority thing” without asking whether the highest priority thing is worthwhile. In this approach, priority is relative to the other things, not to some absolute guidelines or heuristic ...If it looks better than the other things…well, we do it. Confirmation bias will lead us to say “of course it is important”…but is it?" [read more]
4. Consider A/J testing
Seth Godin: "The problem with A/B testing is that people don’t like to fail. So they test option A against option B, where both options are quite similar. Blue boxes vs. green boxes. $199 vs. $205. Why not spend some time on A/J testing instead? Test radically different alternatives. Test eliminating the entrance fee. Test increasing the price 400%. Test making the movie thirty minutes long, or five hours… You won’t be surprised very often, but when you are, bingo." [read more]*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
5. Job opportunities:
Senior Data Scientist at bol.com
Medior Data Analist at Albert Heijn
Insights and Analytics Lead at Philips
Data Analist at NS International
Product Manager Advanced Analytics at ING*|END:INTERESTED|*
One-third of 2019 is already over (240 days to go). Have a great week!
— Kevin