Behavioral Insights: it all starts with a quality question
Behavioral Insights.
Every week I scour the web for the best articles on analytics & experimentation. Here are 5 interesting reads for you:
1. Responses to negative data
Being an analyst you will often have to bring bad news. Avinash Kaushik's newest blog post is about the typical responses you can expect and how you can best react to them. [read more]
2. It all starts with a quality question
Roger Peng wrote an interesting article on asking better questions: "in my view, the most useful thing a data scientist can do is to devote serious effort towards improving the quality and sharpness of the question being asked." The diagram below explains his thoughts quite clearly. [read more]
3. Internet users' experience of online advertising
Results from research on the experience of online advertising, commissioned by the British Information Commissioner’s Office (ICO): "... while 63% of people initially thought it acceptable for websites to display adverts, in return for the website being free to access, this fell to 36% once it was explained how personal data might be used to target adverts." [read more]
4. An updated list of European Masters of Data Science and Analytics
Thinking of doing a masters in data science? KDnuggets updated their list with the latest details, fees and university rankings. [read more]
5. Statistical Methods in Online A/B Testing
Georgi Georgiev announced that he is writing a book on statistical methods in online A/B testing: "this is the book I wish I had when I started learning A/B testing stats!". [signup to get notified]
Have a great week!
— Kevin