Behavioral Insights: consistency, Youtube's algorithm & measuring time

Behavioral Insights.

Here are 5 articles that are worth your time.

1. Consistency in design is the wrong approach
For long I have been thinking that consistency in design is overrated. Jared Spool states it well: "Consistency in design is about making elements uniform — having them look and behave the same way. We often hear designers talk about consistent navigation, consistent page layouts, or consistent control elements. ... When you think about consistency, you’re thinking about the product. When you’re thinking about current knowledge, you’re thinking about the user." [read more]

2. Youtube's recommendation engine
... is responsible for about 70 percent of the total time users spend on the site. In this article, Youtube's chief product officer, Neal Mohan, shines more light on its algorithm. [read more]

3. Data science career guide
Dataquest wrote this nice guide on how to land a job as data science. [read more]

4. Dwell time, watch time, and the new world of audience analytics
Long read from Thomas Beakdal on why measuring time is (getting) so important. Especially, in times when attention is scarce. "instead of measuring our analytics in terms of activity, we now see more publishers measure time." Thanks for sharing, Avinash Kaushik. [read more]

5. Learning from errors in data visualization
The Economist is packed with charts. Around 40, in every edition. "With every single one, we try our best to visualize the numbers accurately and in a way that best supports the story. But sometimes we get it wrong."  Sarah Leo, visual data journalist at The Economist, shares some bad examples and suggests an improved version of each chart. [read more]

 
Have a great week!
— Kevin

ps. On Thursday, I'll be presenting at Emerce Conversion. Grab one of the last tickets and use the discount code 'abba' to get €150 off your.