Behavioral Insights: the Crisis of Consent

Behavioral Insights.

Normally, I try to limit the number of articles in this newsletter to three or four, but this week I want to share six articles. All to good not to share. (h/t Wilte Zijlstra for pointing me to the first article).

1. The Crisis of Consent
Interesting paper on 'How stronger legal protection may lead to weaker consent in data protection'. The overkill of consent questions leads to ‘consent desensitisation’. [read more]

2. An A/B Test In Slow Motion
Jakub Linowski breaks down the results of an A/B test per day. Important to understand: especially, in the beginning, results fluctuate a lot. [read more]

3. Thomke Talks
Harvard professor, Stefan Thomke shares his ideas on the importance of digital experimentation for innovation. "The reality is, that most of the time when it comes to innovation, we are wrong. Even the experts are often wrong. When you think of the company of the future. Experimentation is at the core. Often in Data Analytics, we have to rely on existing data. But when it comes to innovation we can't look at existing data, because it is simply not there. Next to that context matters, what works over here, might not work over there. Data Analytics gives correlation, but not causation. We have to add experimentation to our toolbox." [view videos] 

4. Hacking Kindness
Mats Einarsen, formerly Booking.com created Hacking Kindness, "a stack of inspirational cards applying behavioral science to make people behave better". [read more]

5. Google shares datasets
Google released over 50 open datasets for others to use. [read more]

6. Marketing tech stack
Marketoonist take on the continuous push for new marketing tech:

 
Have a great week!
— Kevin

ps. On April 11th, I'll be presenting at Emerce Conversion. This year's topic is 'culture of experimentation'. If you would like to attend the conference, you can use the discount code 'abba' to get €150 off your ticket.