Behavioral Insights: A/B testing with small samples
Behavioral Insights.
In this week's roundup, I have four articles - ranging from small sample size A/B testing to why fixed scope projects are not a good idea:
1. A/B testing with small sample sizes
Often I am asked, “How to A/B test if my website has a small number of users”. In this article, Georgi Georgiev gives 4 possible solutions on how to cope with this. [read more]
2. Empowering data with design
"Data Visualisation doesn’t provide answers outright, they foster dialogue. They point out opportunities and new insights that can boost innovation. We need to simplify the complex to empower others to understand it, so important conversations can begin.", says Quillén, UX designer at Booking.com [read more]
3. Things to know before becoming a Data Scientist/Analyst
Data Scientist, Jason Goodman shares a list of 12 things he wishes he had known before entering the field + some advice for students learning to become a data scientist. [read more]
4. Fixed time, fixed scope (data) projects always end in 1 of 3 ways:
The deadline is moved, scope reduced or everybody goes into crunch mode (and burns out). Jeff Gothelf shares some better alternatives. [read more]
Enjoy your week!
— Kevin