Behavioral Insights: experiment pairing, measuring value, ITP 2.1 & #SWDChallenge

Behavioral Insights.

Four articles you might find interesting: 

1. Pairing experiments
In this article, David Bland coins the term 'experiment pairing'. He describes the power of doing a combination of experiments to answer different questions, instead of just one-of experiments. [read more]

2. How do you measure success?
According to Jeff Gothelf: "Meaningful changes in customer behaviour — i.e., outcomes — are the only way to know if we’ve delivered value." [read more]

3. Apple's ITP 2.1 will impact digital analytics
Apple believes that privacy is a fundamental human right and that users should not be tracked across the web without their knowledge or their consent. For some time now, the developers of Apple's browser, Safari, have been targeting cross-site tracking with their Intelligent Tracking Prevention (ITP) initiative. I think this a good thing. But with their latest iteration of ITP, they go a step further. This will also have a big impact on first-party web analytics. Making it harder for website owners to get quality data from users to better understand customer behaviour. Simo Ahava explains it in this blog post and offers some workarounds. [read more]

4. Take part in the Storytelling with Data challenge
One of the best ways to learn is to do. The #SWDchallenge is a monthly challenge where you can practice and apply data visualization and storytelling skills. You can use any tool you like. This month's challenge is around aid donations by country. Submit your dataviz before Sunday, March 10th by midnight PST. [read more]

 
Have a good week!
— Kevin