Behavioral Insights: Fresh Start Effect in 2019 👍💡💥

Behavioral Insights.

Hi ,

Happy 2019! Here are 10 things related to experimentation & analytics, I thought were worth sharing this week:

1. My new blogpost: Fresh Start Effect
    

2. Podcast episode tip 🎧: Barry O’Reilly on enabling a culture of experimentation
    

3. Scientific article of the week 📝: randomized controlled experiment to determine if using a parachute prevents death and major trauma when jumping from an aircraft.
    

4. Essay from The New Atlantic: Why data is never raw. Information is never free of human judgment.
    

5. New York Times: Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret
    

6. Often we get so stuck using our favorite 'tools' that we don’t even consider to apply others. Creative solutions require divergent thinking, causing us to think of one tool when we need others. Here are 25 useful thinking tools.
    

7. Many companies are trying to empower others to work with data, but remember these Three Myths of Empowerment.
    

8. Replication crisis in science: The Experiments Are Fascinating. But Nobody Can Repeat Them.
    

9. Chad Sanderson is teaching an online course on 'Advanced experimentation analysis' at the CXL Institute. This course is definitely on my list of things to learn in 2019.
    

10. Where is your organization on the Marketing Data Literacy Spectrum?

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Have a great weekend & 2019!
— Kevin