Behavioral Insights: 10 things
Hi ,
It has been a while ... but here is a fresh Behavioral Insights newsletter with 10 things related to analytics and experimentation. Enjoy. (Not interested anymore? Simply unsubscribe 😞)
1. podcast tip 🎧: Online Experiments at Booking.com with Lukas Vermeer and Hugo Bowne-Anderson from DataCamp.
2. Listening to podcasts has gently become a new habit for me. It is the perfect medium to fill “in-between times” like commutes, exercising, etc. Here are my personal favourite podcasts.
3. interesting academic paper 📝: 'Many analysts, one dataset'. In this research: "twenty-nine teams involving 61 analysts used the same dataset to address the same research question: whether soccer referees are more likely to give red cards to dark skin toned players than light skin toned players." Important finding: subjective analytic choices influence research results. Lesson learned: analytics is never 100% objective. Think about that the next time you say "let the data speak".
4. How many people do you think we need in a room to have a 50% chance that two people have the same birthday? Participate in the Birthday Paradox Experiment and find out 🎈
5. Seth Godin on mass personalization: "it's a trap"
6. The Corporate Product Death Cycle: this happens when success is only communicated, not validated 💀🔁
7. Simo Ahava: 'What is the 'Definition of Success'? 🙌
8. Mary Meeker's 2018 Internet Trends: video presentation / 294 pages report 📊
9. privacy by design: how to build analytic products in an age when data privacy has become critical - read it while listening to this Spotify playlist: I Love GDPR 🎵
10. ING is looking for the best people in analytics and data science. Want to become my colleague? Job alert 🔥:
I hope this was useful and it sparked an idea or brought a smile to your face. Have a great week!
— Kevin
"When a measure becomes a target, it ceases to be a good measure.” - Charles Goodhart