Behavioral Insights #30: playing offense or defense

Behavioral Insights.

Hi ,

Last Thursday I presented (together with my colleague Timothy Dieduksman) at the Marketing Insights Event about how to make an impact as Data Analyst. You can find the presentation here.

And I have gathered some fine articles on data, analytics and experimentation I think you should read.

News & opinions

• 12 signs you’re working in a feature Factory
  Sign number 1 ... "Teams do not measure the impact of their work"
   

• Spotify's Discover Weekly: from idea to execution
  "Lesson 1: be data driven from start to finish"
   

• Great data teams play both offense and defense, says Tom Davenport:
  "offense aims to grow revenue, ... defense aims to reduce cost and risk"

Analytics & experimentation

• 6 effective data visualization strategies by Avinash Kaushik
   

• 2016 in experimentation: Mats Einarsen annual round-up about A/B testing
   

• The Conversion Rate Optimization Process by Guido Jansen
   

• What does the future hold for conversion optimization? Conversion XL interviewed some of the best people in the industry.

Data points

• Facebook now has 1.86 billion Monthly Active Users (MAUs), +17% y-o-y
   

• Mobile App usage growth is 11% on average - according to Flurry Analytics

"Once we know something, we find it hard to imagine what it was like not to know it" - Chip & Dan Heath