Behavioral Insights #29: LinkedIn wants to know your salary 💰

Behavioral Insights.

Hi , here is my selection of articles on data, analytics and experimentation.

News & opinions

• LinkedIn wants to know your salary. Last week the company introduced 'LinkedIn Salary' in the US, Canada and UK (for now). In exchange for your salary information you can get insights on where people get the highest pay check. "This is just the beginning of what’s possible. Over time, we anticipate using LinkedIn data to add even more actionable insights to help you make better career decisions. For example, imagine if we recommended which skills within your field or industry can help you earn more."
  
  Interesting data product. But I wonder how many people will actually give this kind of data. And if they do, if it will be accurate.
   

• From the Harvard Businnes Review: How an Analytics Mindset Changes Marketing Culture. "The problem is that while marketers are thinking differently about their data, in many cases they’re not acting differently based on what the data is telling them." Adele Sweetwood from SAS shares three approaches for building analytical culture.
   

• The second Business Experimentation Meetup will be held on December 7th in Amsterdam. Adam Kelleher, principal Datascientist at Buzzfeed, will be presenting and he will focus on estimating causal effects for online business. I am going. Let me know if you will be there.
   

• Gerry McGovern latest article: Design through customer use

Analytics & experimentation

• SEO Title Tag Optimization: smart experiment design from Etsy
   

• Value of running an A/A test: Running an A/A Test Before A/B Testing – Wise or Waste?

Data points

• No data points this week, but a link to a TEDx talk on 'How to defend yourself against misleading statistics in the news' - have a look

“In God we trust, all others must bring data" - W. Edwards Deming