Behavioral Insights #25: actionable kpi's, mobile commerce & e-mail benchmark

Behavioral Insights.

Hi , here's your new edition with interesting links:

News & opinions

• Defining actionable KPI's: Paul Koks managed to get 42 analytics experts to share their best strategies. Great stuff in here.
   

• The winding path of data analysis: "Data analysis is not a straight-forward process: you try out lots of things, you go down a path that seems promising but then turns out to not work out, and suddenly you hit upon the thing you were looking for."
  *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

• Big data & privacy: een expertgroep heeft een rapport over big data en privacy aan de minister van Economische Zaken aangeboden: 'Licht op de digitale schaduw, verantwoord innoveren met big data' (pdf)*|END:INTERESTED|*

Analytics & experimentation

• Why and how should enterprises adopt a culture of optimization: "... the concept of optimization should be applied to every business process to gain optimal benefits".
   

• How many variations can you have in an A/B/n test? "... it’s not really a straightforward, easy answer".
   

• Testing is important, but don't slow down your site: how 8 different A/B testing tools affect site speed

Data points

• State of Mobile Commerce: companies in Japan and the UK are now (on average) selling more via mobile (smartphones & tablets) than through desktop. Read Criteo's report (pdf)
   

• Time spent on Mobile: 45% of time spent is in most used app & 84% of time in top 5 apps, see Luke Wroblewski's tweet.
   

• Searching for products: +50% of shoppers turn first to Amazon in product search (survey results)
   

• Dutch e-mail benchmark report 2016: insights from 172k campaigns and 4.4 billions emails send. Read DDMA's repory (pdf)
  *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

• Nationaal E-mail Onderzoek van Blinker: 55% van de Nederlanders zegt vaker
  dan één keer per jaar naar aanleiding van e-mail iets te kopen. Lees het rapport van Blinker (pdf)*|END:INTERESTED|*

If you have any thoughts or remarks on the shared articles, please let me know. Just hit 'reply' and I will answer as soon as possible. Thanks, have a great week and remember ...

"You need to define success before you can know if you’ve achieved it.” - Richard Branson