Behavioral Insights #24

Behavioral Insights.

Hi , welcome to Autumn ... and to a new Behavioral Insights. Enjoy.

News & opinions

• Distraction: we live in an attention economy where products or websites win by getting our time. Tristan Harris proposes that technology should be optimized for Time Well Spent. (related article: is anything worth maximizing?)
   

• The death of the telephone call: a thing of the past.
   

• Are you building a data product? Here are 10 (important) differences between customer reporting and data products.
   

• From information to action: the importance of the data story: "...one of the most important skills for anyone working with data to have is storytelling"
  *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

• De getallen die onze wereld dicteren: De Correspondent is een nieuw thema gestart waar de essentiële vragen behandeld worden die je jezelf moet stellen voordat je een cijfer kan vertrouwen. Waar moet je op letten als je een cijfer tegenkomt? Hoe herken je misleiding? Wie meet en wie beslist? etc.*|END:INTERESTED|*

Analytics & experimentation

• Google Optimize: Google is releasing a free version of its testing and personalization product next month.
   

• Measuring Customer Experience: say hi to the Task Performance Indicator
   

• Prioritize your A/B tests: because we can’t test everything at once, we need a way to prioritize testing ideas. ConversionXL evaluaties some existing prioritization models and proposes a better one.
  
  You should have a way to prioritize all these ideas in a way that gets you to test the highest potential ideas first. And the stupid stuff should never get tested to begin with

• What's a good conversion rate? This is an irrelevant question. Just "work to improve whatever you have.  Every month.

Data points

• People can’t remember or estimate their online activities properly: a case study about reported and measured behavior on mobile devices
  *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|

• TV kijken: Nederlanders besteden nog maar 38 procent van hun dagelijkse kijktijd aan ouderwets lineair tv-kijken.*|END:INTERESTED|*

I hope you spent your time well and found something of value here. If you have any thoughts or remarks on the shared articles, please let me know. Just hit 'reply' and I will answer as soon as possible. Thanks, have a great week and remember ...

“Data is the antidote to delusion” – Alistar Croll & Benjamin Yoskovitz (authors of Lean Analytics)