Behavioral Insights #23
Behavioral Insights.
Hi , here's a brand new edition. Enjoy.*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
Woensdag 12 oktober geef ik een presentatie op het Digital Analytics Congres in Utrecht. Het belooft een interessant event te worden met internationale sprekers als Brian Clifton en Simo Ahava. Tip: gebruik de kortingscode 'kevin25' voor 25% korting bij het inschrijven. *|END:INTERESTED|*
News & opinions
Stéphane Hamel wrote a Manifesto for Radical Analytics. [Highly recommended]
Gerry McGovern: "... if you want to excel in customer experience you must help people do what they want as quickly as possible ... Making it faster and simpler for the customer should be the number one conversation on Monday morning."
Why we should all be data literate? "... we need to understand what the data can and can’t do."
If correlation doesn’t imply causation, then what does? Important stuff to understand.
Facebook vastly overestimated average viewing time for video ads on its platform for two years. They were only factoring in video views of more than three seconds.
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
Kijktip: vanavond om 21.00 uur op npo2, Tegenlicht: What makes you click?: "Op dit moment vindt het grootste psychologische experiment ooit plaats. En u neemt daar ook aan deel. Elke dag worden een miljard mensen getest op internet. Via A/B testen en analyse van de data-sporen die we online achterlaten, wordt er in exponentieel tempo kennis vergaard over onze voorkeuren en gedragingen, maar vooral over hoe ons brein werkt. Wie gebruikt deze kennis? En waarvoor?"*|END:INTERESTED|*
Analytics & experimentation
What actually is experimentation? "Everbody says they experiment, they are learning by trial and error and continuosly test their ideas. But often I find out they don't experiment at all. They don't care about cause & effect, measurement or control groups and such."
My company (ING) is looking for a Senior Data Analyst. Interested? Take a look.
Data points
iOS 10 adoption: almost 40% have updated
Wikipedia's device and browser stats
I hope you found something of value here. If you have any thoughts or remarks on the shared articles, please let me know. Just hit 'reply' and I will answer as soon as possible. Thanks for your time, have a great week and remember ...
"A key part of running an A/B test is simply *waiting*. Don't open the oven while the cookies are baking" - Evan Miller