Behavioral Insights #22: should Data Scientists only work on algorithms?Â

Behavioral Insights.

Your weekly dose of customer behavior data, insights and inspiration to kickstart your week.

Hi , here's a brand new edition. I hope you will find something of value here. If you have any thoughts or remarks on the shared articles, please let me know. Just hit 'reply' and I will answer as soon as possible. Enjoy.

News & opinions

• The great Avinash Kaushik started an email newsletter: The Marketing-Analytics Intersect. You can expect short stories with his thoughts on marketing and analytics. Subscribe here. [Highly recommended]
   

• Another favorite of mine, Gerry McGovern, wrote a spot on article on Creating a seamless customer experience: "It’s not new technology we need, but a new organizational model. We need much flatter, collaborative, leadership-everywhere organizations. We can start down that road by setting objectives and metrics that can only be fully achieved if the silos work together." (can't agree more)
   

• Should Data Scientists only work on algorithms or recommendation engines? No, says this Data Scientist. Because "most of what people talk about as being data science isn’t what businesses actually need".
   

• We don't need advertising. We need intentcasting.
  *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
   

• Het grappige is dat Maurice de Hond 20 jaar geleden bij Sonja Barend aan tafel zat en dit ook al voorspelde ... respect voor Maurice.*|END:INTERESTED|*

Analytics & optimization

• I still have to implement this myself: 'How to make email confirmation a little easier for your users' (smart nudge)
   

• The data visualization experts from Juice Analytics created this handy '10 chart and slide design tips for better reports' (there is also a video)
   

• 18 - 24 April 2016 it is ConversionWeek, a whole week of events worldwide focused on Conversion Rate Optimization (CRO). Find your local conversion events here.

Data

• Debt management: why don't people manage debt better? This article from Dan Ariely has some interesting insights from several psychological experiments.
   

• Gender difference: research suggest that in online product markets, people tend to inherently assign a lower value to products sold by women. Simply put: people pay female sellers less.
   

• Realtime open data on US government website traffic: analytics.usa.gov
   

• 2,3 million daily active users for Slack, a team communication application. 30% is on a paid plan.
   

• Blockspring: a nifty tool to access web services from spreadsheets.

Thanks for your time, have a great week and remember ...

“Without data you’re just another person with an opinion.” - W. Edwards Deming