Behavioral Insights #21: presentation at DDTT, 6 degrees of separation & many A/B testing tips
Behavioral Insights.
Your weekly dose of customer behavior data, insights and inspiration to kickstart your week.
Hi , last week I wasn't able to send out a new edition of this newsletter, I was felled by the flu, unfortunately. Luckily I was able to present at Digital Data Tips Tuesday. You can find my presentation on Slideshare.
News & opinions
Six degrees of separation? Facebook finds a smaller number (Facebook's research)
Do you optimize for conversion or user experience? Do not focus solely on short term business results
Analytics & optimization
How to do SEO succesfully? Pinterest is building an SEO experiment framework to really measure the impact of changes.
Good hypothesis setting: we must hold ourselves accountable to decisions made before we see the data
Get colleagues involved: 6 steps to source test ideas from all corners of your organization
Sometimes A/B testing results don't make sense: 4 surprising sources of A/B test pollution
And when the results are in: how to communicate A/B test results to stakeholders?
Data
Whatsapp: 1 billion monthly active users, 42 billion messages sent daily, 1.6 billion photos shared daily
Gmail: 1 billion active users
75% of Dutch women bought clothes online in 2015, according to Telecompaper Consumer Panel research *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
20% meer online omzet in 2015: data van het CBS
Twee miljoen Nederlanders kijken on demand tv: data van Stichting Kijkonderzoek
YouTubers uit Nederland: de top 30 in één lijst
*|END:INTERESTED|*
I would like to finish with this great quote:
"If we have data, let’s look at data. If all we have are opinions, let’s go with mine." - Jim Barksdale, the former CEO of Netscape