Behavioral Insights #20: data science at Microsoft & Facebook mobile only users
Behavioral Insights.
Your weekly dose of customer behavior data, insights and inspiration to kickstart your week.
Hi , if you believe in building websites based on evidence - not false beliefs - you should read my blogpost about uxmyths.com: 30+ UX Myths that debunk common web design misconceptions
And this time a bit earlier then normal, a list of interesting articles ready for you to read:
News & opinions
Big Data is Dead.."Big, dumb algorithms and warehouses of data are useless without ... creative, smart, and curious people who can ask the right questions and know how to get them answered." All Aboard the AI Hype Train!
Chief Analytics Officer: what does it mean to be a CAO? - from Tom Davenport.
What is it like to be a data scientist at Microsoft? Ronny Kohavi, Manager for the Analysis & Experimentation Group, answers this question on Quora. It gives a good insight on how analytics is organized at Microsoft and the services that data scientists deliver.
Watch this 12 min. TED talk: how to use data to make a hit TV show?
Going offline. The useless agony of going offline *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
Wat kunnen we in Nederland leren van M-Pesa, de succesvolle vorm van mobiel betalen in Afrika? De mobiele voorsprong van Afrika
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Analytics
Moving from open data to open knowledge. The US Government Data Service announces the Commerce Data Usability Project. Because "... just making data open isn’t enough. It’s critical to make data easier to find and use—to provide information and tools that make data accessible and actionable for all users."
Designing for conversion. "... a never ending process of testing, measuring and making changes." How to create visually effective calls-to-action?
Facebook insights: results from studying 500 million Facebook posts
Improve your data literacy: 16 blogs to follow
Data
State of digital in 2016: internet, social media and mobile usage trends from around the world
As mobile screen size increases... so does activity: the bigger your portable screen, the more you're going to use it - from Luke Wroblewski.
51% of Facebook's monthly active users are mobile only
10% of Facebook's daily active users are only using it on a PC *|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
20% van de Nederlanders zegt een adblocker geïnstalleerd te hebben (n=590), blijkt uit onderzoek van IAB Nederland
28% meer klusopdrachten via werkspot.nl, vooral door de aantrekkende huizenmarkt.
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And to wrap it up: what are the most popular emoji? Emojitracker is an experiment in realtime visualization of all emoji symbols used on twitter. (thanks for sharing, Marc)
Enjoy your Sunday and if you know someone that might be interested in receiving Behavioral Insights, please do share this link: kevinanderson.nl/insights - thanks!