Behavioral Insights #17

Behavioral Insights.

Your weekly dose of customer behavior data, insights and inspiration to kickstart your week.

Hi , here is what I have been reading and found interesting:

1. Must read for everyone working with personalization algorithms, 'Who Controls Your Facebook Feed'. Takeaway: "An algorithm can optimize for a given outcome, but it can’t tell you what that outcome should be. Only humans can do that." 
    

2. More from Facebook: it made its Android app crash to test loyalty. Apparently to prepare for a possible future conflict with Google that would force its apps out of the Play Store. (Talking about A/B testing for strategic impact).
    

3. Often you get lost when searching for help on a website. Most companies can learn from the usability lessons to Improve self-service from the award winning GOV.UK Government Digital Services (GDS) team.
    

4. Does page performance matter for VOX.com? Short answer: not so much. (but still a great post to read)
    

5. Ad fraud is stepping up: "an advertising campaign that tricks users into clicking on what looks like a cookie notification alert that actually hides a legitimate advert". Some people will do anything to get clicks.
    

6. A great analysis starts with a good question. Do you ask your digital analyst good questions?
    

7. Nudges to build a culture of experimentation: 6 clever tips from ConversionXL*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
   
   En nog een paar artikelen in het Nederlands:
    

8. We zijn minder televisie gaan kijken, dat komt onder andere doordat we meer uitgesteld en online kijken. Dat meldt de Stichting KijkOnderzoek (SKO) - zie de volledige resultaten (pdf).
    

9. Er zijn steeds meer buurt Whatsapp groepen in Nederland. Na je familie, vrienden en werk, is het nu de beurt aan de buurt. Bewoners wijzen elkaar met een berichtje op verdachte situaties en personen. Dat geeft niet alleen een veiliger gevoel, maar zorgt ook voor meer samenhang in de buurt. Er zijn al 1100 groepen aangemeld op wabp.nl
    

10. Nieuw jaar, nieuwe doelstellingen, nieuw dashboard. Reinout Wolfert geeft 3 tips voor het vaststellen van doelstellingen.*|END:INTERESTED|*
     

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