Behavioral Insights #15
Behavioral Insights.
A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #15 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights
Hi*|IF:FNAME|*, here are some great articles to start of your week:*|END:IF|*
News & opinions
Data is difficult: "experience, education, and a data-driven mindset are the ingredients to successful analytics"
Gerry McGovern on 'digital doors and windows': "... web companies don’t meet their customer too often, [but] they sure as hell invest huge energy in understanding their online behavior. They have customer-centric cultures that focus on making decisions based on evidence of how customers are behaving."
What does a data driven culture look like?: "it starts with leadership ..."
What makes people happy? The data scientists from Jawbone have the answers after analysing data from fitness trackers.
Building analytics at 500px: a mid-sized start-up platform for sharing and bying photos.
Wired for imprudence: behavioural hurdles to financial capability
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
Waarom toptaken meestal niets oplossen? 4 punten van kritiek op de toptakenhype.*|END:INTERESTED|*
Optimization tips
Where to place your submit button? Research shows that users often miss submit buttons placed in the action bar,
SEO cheat sheet: a quick reference to the most impactful best practices in search engine optimization.
Data
Ericsson Mobility Report: 70% of world's population using smartphones by 2020
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*
Bijenkorf: bezoek online groter dan aan de tien fysieke winkels - 49 vs. 31 miljoen bezoeken per jaar.
KLM: "veel mensen bereiden hun boeking per mobiel voor, maar ronden die uiteindelijk af op de desktop."
bol.com: verdeling verkeer naar devices, desktop/smartphone/tablet = 50/30/20
ACM Telecommonitor: dataverbruik bijna verdubbeld in 2015.
Tot slot, leuk om te lezen voor iedereen die van voetbal en data houdt: "Goalimpact, een model om op accurate en objectieve wijze individuele voetbalspelers te beoordelen."*|END:INTERESTED|*