Behavioral Insights #14

May 31, 2015

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #14 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

Hi*|IF:FNAME|*, here is everything interesting from the last few weeks - including a link to a playlist with 13 TED talks about 'Making sense of too much data':*|END:IF|*

My blog posts

Presentation Webtrekk User Conference: link to my presentation I gave at the WUC 2015 in Berlin about 'Improving Customer Experience using Analytics'.

News & opinions

Mary Meeker's intenet trends 2015: an overview of the biggest trends happening in digital (a must read).

Apple's iOS drives 75% of Google's mobile advertising revenue: that is valued at nearly $9 billion. Half of that total is due to the deal with Apple that makes Google the default search engine for mobile Safari.

Gerry McGovern on 'insight led by data not gut instinct': "to succeed in our complex world we will increasingly be required to develop insight through data and evidence rather than through gut instinct."

Avinash Kaushik on 'digital marketing & analytics': five deadly myths de-mythified

The path to better measurement: how can analytics and attribution complement each other?

Two reasons for analysis: 1) when there is a problem, and 2) when there is a potential opportunity
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4 veel voorkomende fouten die data-gedreven beslissingen terughouden: inclusief tips om het op te lossen.*|END:INTERESTED|*

Optimization tips

The science behind Netflix’s first major redesign in four years: "consumers say they want to see every title in a catalog, but who the heck has the time to go through every title?"

The persuasiveness of a sticky note: experiments show that personal notes can bring about impressive results.

The power of defaults: how to design for explicit choice.

Stats 101: a basic crash course on statistics for everyone running online experiments.

Data

The desktop is far from dead: "people are increasingly accessing online content on mobile devices, but that doesn’t mean the desktop is in decline."

Global smartphone growth to slow: growth is expected to slow further to 11.3 percent in 2015, down from 27.6 percent in 2014, according to IDC.

TED talks on data: "It's the age of Big Data. But what, exactly, do we do with all this information? These talks explore practical, ethical -- and spectacularly visual -- ways to understand near-infinite data."

Gmail users: there are now over 900 million Gmail users
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Aandeel mobiel in e-commerce: dertig procent van de internetbetalingen in Nederland loopt via een smartphone of een tablet. Oftewel, vier procent meer dan een halfjaar geleden, en dat is het dubbele van de Europese groei.

Daling mobiele telefonie markt houdt aan: weer 4% daling bij omzet telefonie providers.

Sterke stijging dataverbruik Vodafone klanten: 78 procent meer dan vorig jaar

Experimental Mind

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