Behavioral Insights #13

May 17, 2015

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #13 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

Hi*|IF:FNAME|*, it has been a while, but here is everything interesting from the last couple of weeks:*|END:IF|*

News & opinions

5 Lessons We Learned From 'Mobilegeddon': Google's update to it's search algorithm to increase the visibility of mobile-friendly sites, has now been up and running for more than two weeks, and the results have been less than apocalyptic. What have we learned?

Gerry McGovern on 'the organization customer disconnect': "There’s lots of data on customers, but real human, living customers are not to be found in data."

Seth Godin on 'pretty websites': "... they rarely convert as well as unpretty ones".

Football & conversion optimisation?!: what can the German football team tell us about conversion optimisation?
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Is realtime personalisatie het nieuwe A/B-testen? Artikel over de verschillen van beide methoden en tips wanneer je wat wel en niet in kan zetten.*|END:INTERESTED|*

Optimization tips

Using customer feedback to reduce churn and improve sales: some great examples.

Measuring user experience: 7 questions to ask before you even start.

Quantitative and qualitative data: benefits of using both methods and combining them to get better insights into user behavior.

Password creation - 3 ways to make it easier: "... making password requirements visible upfront, allowing users to unmask the password, and showing a strength meter".

Data

Again strong growth numbers from Zalando: now 15.4 million (+14% YOY) active customers spending €193 (+11% YOY). On Zalando’s websites 53% of all visits is from a mobile device.

Poq Studio app commerce report Q1 2015 (pdf): habits of retail app users

How people find and use apps: insights from a survey by Google.

Purchases and usage of tablets shrink, as phablets grow: usage tripled from 6 to 20 percent.

Video ad viewability insights (pdf): another study from Google shows that the average viewability of video ads is a mere 54%. Mostly because they simply never appeared on screen.

The relationship between Twitter and TV (pdf): a study by GfK on the effects of television and Twitter use in The Netherlands. There is a strong correlation between TV viewing and Twitter behavior. But the reach among Twitter users does not exceed 15% of the total audience for the TV show.
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

Jonge mensen traditioneler in hun nieuwsconsumptie dan gedacht: uit onderzoek blijkt geen daling in nieuwsconsumptie onder jongeren en traditionele media hebben bij veel jonge mensen juist een prominente rol.

Nederlanders gebruiken de cloud vooral gratis: we gebruiken het vaker dan andere Europeanen, maar in vergelijking wel vaker gratis.

20% van de smartphonebezitters loopt rond met mankementen aan de smartphone: vooral problemen met schermen, batterijen en knoppen.

Experimental Mind

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