Behavioral Insights #12
Behavioral Insights.
A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #12 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights
Hi*|IF:FNAME|*, here is everything interesting from last week - including a link to a free ebook for data analysts:*|END:IF|*
News & opinions
Insurers are starting to use data and technology: "Data mining and monitoring not only allow insurers to price policies more accurately, but also enable them to modify customers’ behaviour."
The joyless world of data-driven startups: "I don’t believe that an early startup should be driven by data. It should be assisted by data, using it as one of a number of inputs when making tactical decisions. Data shouldn’t guide strategic decisions."
Gerry McGovern on the cost of complexity: "Most organizations don’t measure use, so therefore they don’t measure complexity. We badly need a whole new set of metrics focused on complexity because complexity is becoming a bigger and bigger factor in getting and keeping customers ...".
What organisational structure would you choose for marketing and digital? "All businesses agree they have to become more digital and more customer-centric."
News media should drop native apps: "when it comes to the most basic form of news delivery, facts keep piling up in a way that makes native apps more and more questionable. Here is why ..."
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Dit jaar grootschalige pilot met eID: Thuiswinkel.org gaat later dit jaar een zogenoemde eID pilot uitvoeren. Met dit middel kunnen Nederlanders straks bijvoorbeeld hun leeftijd aantonen en wellicht sneller afrekenen bij online winkels.*|END:INTERESTED|*
Optimization tips
5 insights from every speaker of ConversionXL Live 2015: some have called this the best conference - ever.
Helping users fill out online forms: Chrome makes form-filling faster, easier and smarter with the 'autocomplete” attribute.
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Review van Hotjar: een veelbelovende tool voor gebruikersfeedback.
De gouden conversiegrens: Ton Wesseling beschrijft hoeveel bezoek en conversies je nodig hebt voor een succesvol A/B testing programma.*|END:INTERESTED|*
Data
State of global connectivity 2014: internet access around the world.
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Cijfers over de digitale advertentiemarkt in Nederland: die is in 2014 met 11% gegroeid ten opzichte van een jaar daarvoor. De totale omzet was bijna 1,4 miljard euro.
Fraude met internetbankieren gehalveerd
GfK digital audience measurement (pdf): Gebruik mobiele devices groter dan PC/laptop.
Nederlanders besteden in 2014 bijna € 14 miljard online
Online bestedingen aan reizen: in januari 2015 lagen die 9% hoger dan een jaar eerder.
Verkopen Nederlandse bedrijven steeds minder online? Verbazing over een onduidelijke grafiek van Eurostat.*|END:INTERESTED|*
Wait, I have one more thing ...
I came across this great ebook by Jeff Leek: The Elements of Data Analytic Style - a guide for people who want to analyze data. You can pay-whatever-you-want (yes, that means you can also get it free).