Behavioral Insights #9

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #9 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

Hi*|IF:FNAME|* *|END:IF|*, here is everything interesting from last week:
 

My blog posts

Newsletter Report February 2015: an overview of the top clicked links from earlier newsletters. I have also included some stats on opens and click-through rates.

News & opinions

Your brain on Twitter: the effect of tweets, according to neuroscience. 

Why digital natives prefer reading in print: "Researchers say readers remember the location of information simply by page and text layout ... But that is more difficult on screens."

Denmark leads EU digital performance index: Netherlands takes third place and Belgium fifth.

Data

Only 6% of people respond to push notifications from apps: this shows data from five billion push notifications sent to 150 million app users. There are big differences across different industries.

39% of paid search clicks come from mobile: up from 33% a year earlier.

One-quarter of just-installed apps are wiped in 10 minutes: click for more Kantar data points on Android app survival rates.

YouTube: 1 billion viewers, but no profit: although Youtube posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, it still hasn’t become a profitable business.

E-commerce sales for Gap Inc.: the web accounted for 4.8% of sales, versus 4.3% a year earlier.

How do customers search for home insurance? They start at Google of course,

Buying a tablet: GFK undertook a study to understand how consumers in Singapore buy tablets.

State of privacy 2015 (pdf): lots of interesting data here. For example: 25% of people say they read terms and conditions when they buy products or services online. Seems a bit high to me.
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

 Dalende omzet T-Mobile Nederland. klanten verbruiken meer data, maar belbundels worden minder overschreden.

 Jaarcijfers FD Mediagroep: 26% van de omzet komt uit digitaal. FD.nl heeft maandelijks 1 miljoen unieke bezoekers.

 Funda.nl breekt nieuw bezoekersrecord: 26 miljoen bezoeken in januari.*|END:INTERESTED|*