Behavioral Insights #7

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #7 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

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Hi , here is everything interesting from last week:
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Hi, here is everything interesting from last week:
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News & opinions

Gerry McGovern: we need a measure for customer effort: "Year in, year out, the number one reason for customer confusion on the Web is confusing menus and links. So basic, so essential, and yet so hard to fix because most organizations have no measure of what confusion costs. We really do need a measure for customer effort."

Facebook has become the internet: millions of Facebook users have no idea they’re using the internet. In some countries the number of people who respond saying they use Facebook is much higher than those who say they use the internet.

Inside the largest virtual psychology lab in the world: Riot Games is experimenting with ways to encourage positive behavior in League of Legends game.

Radical redesign or incremental change? Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

Should you use a carousel? Lots of data on carousel usage on mobile e-commerce websites.

I am the fold: an experiment to show how designing for The Fold can be dangerous.

Data

Citrix Mobile Analytics Report: twice as much data consumption when comparing the iPhone 6 to the iPhone 6 Plus. Source

Litmus: 53% of emails opened on mobile. Source

Slack has now over 500,000 Daily Active Users. Source

Groupon had 53.9 million customers in 2014, spending on average $155. Source

iPhone theft in London drops by 50% after 'kill switch' introduction. Source
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For Dutch readers

 Autoriteit Consument & Markt: gebruik mobiel internet is verdubbeld. Bron

 Bijna alle Nederlanders gebruiken sterke wachtwoorden, zeg men. Bron

 Nederlanders delen gemiddeld 5x per dag content. Bron

 'Netflix heeft 940.000 Nederlandse abonnees'. Bron

 ‘Familiebedrijven missen de boot met e-commerce’. Bron

 Online zoektrends naar wintersportvakanties. Bron
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