Behavioral Insights #6

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #6 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

*|IF:FNAME|*Hi , here is everything interesting from last week:
*|ELSE:|*Hi, here is everything interesting from last week:*|END:IF|*

My Blog posts

Presentation at MIE 2015: Improving Customer Experience using Analytics. Link

News & opinions

A one person's experiment: what happens when you unfollow everyone on the Internet? Source

How deep are your metrics? Source

Why Google Glass broke. Source

IDC: "Despite an apparent slow-down of the market, we maintain our forecast about tablet growth in 2015". Source

App navigation: hamburger menu vs. tabs. Source

Data

Poq Studio Mobile Commerce Report: behaviour differs not according to operating system, but according to the device model. Source (pdf)

Twitters 2014 results: engagement is flat, user growth is down, but monetization is up. Source 

LinkedIn has 347 million members, 93 million (27%) are active users. Source

Facebook: 85% of users are on mobile. Source

Twitter: 80% of active users are on mobile. Source

LinkedIn: 49% of users are on mobile. Source

Google sold 10 million Chromecasts last year. Source

Google's revenue is bigger than all US newspapers and magazines together. Source

Now 1 million Pebble smart watches, up from 400k in March 2014. Source

Flurry: app usage activity during the Super Bowl. Source

Cisco: mobile data traffic to grow 3x faster than fixed. Source
*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

Only for Dutch readers

 Het iPad-dilemma: voor veel ouders is de tablet een manier om hun kinderen even uit te zetten. Is dat erg? Bron (Blendle)

 De pakketmarkt groeit, dankzij de populariteit van online winkelen: 190 miljoen pakketten. Bron (Blendle)

 Social media in Nederland: flink minder Nederlanders gebruiken Twitter. Bron

 E-commerce in België: 42 procent van wat Belgen online hebben besteed gaat naar buitenlandse webshops. Bron

 Mannen vs. vrouwen: wie is online actiever? Bron

 Gebruik van restaurant boekingsite Couverts.nl is verdubbeld. Aandeel mobiel 55%. Bron
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