Behavioural Insights #5

Behavioral Insights.

A weekly collection of interesting trends and facts about customer behavior in digital channels. This is issue #5 and is send to *|LIST_SUBSCRIBERS|* subscribers. More on kevinanderson.nl/insights

*|IF:FNAME|*
Hi , here is everything interesting from last week:
*|ELSE:|*
Hi, here is everything interesting from last week:
*|END:IF|*

My Blog posts

Newsletter Report January 2015 - including an overview of the top clicked links. Link

News & opinions

In the age of the web, what does “public” mean? Source

Messaging app Kik has 200 million registered users. But does it matter? Source

Facebook is continually learning more about what people want to read in their News Feed. Source

Demystifying SEO with experiments, by Pinterest. Source

Ikea largely missed the memo to shift to an online mode, but is now racing to increase its web offerings. Source

The Future of News. The BBC is rethinking the way it will keep everyone informed. Source

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

 ‘Ruim half miljoen senioren verloren voor internet’. Bron
*|END:INTERESTED|*

Data

In the last quarter of 2014, Apple saw people around the world buying 74 million iPhone's, 21 million iPad's and 55 million Mac's. Source

Facebook saw 1.19 billion monthly active mobile users, over a third only access it on a mobile device. Source

Mobile payments account for more than a quarter of global online payments, according to Adyen. Source

App Annie's top app trends of 2014. Source (pdf)

Adobe's global digital advertising report. Source (pdf)

CEO Airbnb: 30 million total guests have stayed on Airbnb. Nearly 20 million in the last year. Source

Online search becomes most-trusted media source for news and information. Source

Email marketing: although mobile opens are growing in importance, desktop clickthroughs still dominate. Source

Why do online shoppers abandon their shopping baskets? Source

Snow blizzard caused an increase in illegal downloads. Source

A look inside how Google Inbox is being used. Source

Digg by the numbers. Source

*|INTERESTED:Would you also like insights in Dutch?:Yes please / ja graag|*

 Digitale televisie in Nederland 2014. Bron
*|END:INTERESTED|*